( AWARE JEWELRY )
ABOUT
Aware Jewelry is a contemporary brand rooted in the belief that adornment can be an act of consciousness. With forms inspired by infinite spirals, subtle movement, and the interplay between material and meaning, each piece invites deeper presence and poetic reflection. The visual identity needed to communicate quiet luxury and artistic depth without relying on convention.
STRATEGY / IDENTITY / VISUAL SYSTEM / IMAGERY
2024
BRAND LAUNCH POST
A convergence between the natural and the contemporary.
At the core of the rebrand is a custom, edgy wordmark, meticulously designed to be both recognizable and evocative. The letterforms strike a balance between sharpness and connection, embodying the interplay of strength and movement. The result is a mark that feels effortlessly sophisticated yet undeniably bold — resonating with an audience that appreciates both artistry and luxury.
The Aware submark is a mirrored construction where the central W reflects upward to form the two A’s, creating a quiet symmetry. Nestled below, the R and E anchor the composition, completing the full name within a single, sculptural mark. This layered arrangement invites a moment of pause, subtly referencing the brand’s ethos of awareness, duality, and perception. It’s both symbol and puzzle — minimal in form, yet rich in intention.
Typography and composition were carefully considered to create a brand experience that is both refined and expressive. The brand palette centers on soft, muted tones that convey a sense of intimacy and restraint. These hues act as a gentle backdrop, allowing the jewelry to remain the focal point while reinforcing a feeling of elegance and calm.
To introduce a sense of emotional depth, we incorporated analog textures and overlays throughout print collateral. These tactile layers evoke nostalgia and softness, grounding the brand in a quiet, lived-in beauty that mirrors the contemplative ethos behind each piece.
Packaging was kept minimal and clean to give the piece room to breathe. Free of distraction or excess, the unboxing experience becomes a quiet moment of focus — drawing attention to the materiality, weight, and form of the jewelry itself.
( INQUIRE )
Breathe life into your vision with a partner who sees things differently.
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