( ETHEREAL YOGA STUDIO )
ABOUT
Tucked into the quiet hills of Topanga Canyon, Ethereal Yoga Studio is more than a place to move — it’s a sanctuary for stillness, community, and embodied presence. The studio came to us seeking stronger alignment. Its existing visual identity lacked the resonance and refinement to reflect the spirit of the space. The task was to translate the atmosphere — serene, intentional, quietly powerful — into a brand system that felt lived-in and alive.
STRATEGY / IDENTITY / VISUAL SYSTEM
2024
A typographic study in fluidity and form.
The bespoke wordmark is a typographic study in movement, elegance, and connection. Each letterform was designed to feel both fluid and refined, reflecting a balance of structure and flow. Details like the soft loop of the “E” and the extended finish of the “L” bring a sense of motion and continuity. The result is a wordmark that captures the core of the brand — calm, intentional, and quietly distinctive.
A palette of muted blues and soft neutrals evokes serenity and spaciousness - intentionally chosen to mirror the studio’s gentle, introspective energy and its connection to the natural world.
The type system is a harmonious balance of 4 different typefaces: vintage serif, handcrafted calligraphy, monospaced, and modern grotesk—bridging the organic and the structured to mirror the studio’s grounded, intentional flow.
( INQUIRE )
Breathe life into your vision with a partner who sees things differently.
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