YEAR:
2024
NAME:
ETHEREAL YOGA STUDIO
INDUSTRY:
HEALTH + FITNESS
PROJECT:
BRANDING
THE CHALLENGE
Ethereal Yoga Studio needed more than just a refreshed aesthetic — it required a brand identity that truly embodied its serene essence. The goal was to capture the feeling of the space: a sanctuary where movement and stillness coexist, where community flourishes, and where every detail is grounded in balance and intention.
THE SOLUTION
Inspired by the studio’s deep connection to its surroundings, the rebrand was rooted in the natural beauty of Topanga Canyon. The color palette was drawn directly from the land — earthy, organic hues that reflect the warmth and grounding energy of the space.
The messaging was carefully crafted to reinforce Ethereal Yoga Studio as more than just a place to practice yoga — it’s a refuge for renewal, reflection, and profound connection. Every design decision, from typography to textures, was made with intention, ensuring the brand exudes the same sense of peace and harmony that defines the studio itself.
The new brand identity seamlessly blends Ethereal Yoga Studio’s essence with its visual expression, creating a space that feels like a deep breath of fresh air. By honoring its roots in Topanga’s natural landscape, the rebrand not only resonates with its existing community but also welcomes new members seeking a place of belonging, balance, and serenity.