( NUNA SANTUARIO )
ABOUT
Nuna Santuario is a brand offering sculptural, handcrafted lamps made in Africa — each piece shaped by hand, each form a quiet expression of material and soul. Drawing from natural textures and artisanal tradition, the lamps hold the weight of story and spirit. The creative direction called for a visual identity that honored this singular craftsmanship while offering a contemporary, elevated frame — a balance of restraint and richness, texture and clarity.
STRATEGY / IDENTITY / VISUAL SYSTEM / PRINT
2024
A study of presence and reverence.
At the core of the identity is a custom wordmark inspired by village finger-paint calligraphy and the expressive curves of Art Nouveau. The letterforms feel both intuitive and refined — a fusion of ancestral gesture and modern elegance. Each stroke was shaped to reflect the rhythm of hand-formed clay, offering a subtle nod to the tactile nature of the lamps themselves. Paired with a timeless serif, the type system gives the brand a sense of grounded sophistication.
As part of the scope, we developed a complete identity suite and designed product tags that echo the same ethos — clean, grounded, and reverent to the form itself. Each tag serves as a quiet vessel for the story, offering just enough information without crowding the piece.
Typography and composition were carefully considered to create a brand experience that is both refined and expressive. The packaging follows the same philosophy, with subtle textures and finishes that enhance the sensory experience, making each interaction with the brand feel intentional and immersive.
The result is a brand identity that feels both fresh and timeless — a visual system that holds space for the object, while elevating it into a new kind of luxury. One rooted in the earth, shaped by hand, and made to be felt.
( INQUIRE )
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