YEAR:
2025
NAME:
SAMADHI MOSS
INDUSTRY:
HEALTH
PROJECT:
BRANDING
THE CHALLENGE
Samadhi Moss, known for its premium, sustainably sourced sea moss, needed a brand identity that seamlessly blended its coastal essence with its yogic philosophy. The challenge was to create a logo and visual system that captured both the fluidity of the ocean and the depth of spiritual practice, while maintaining a sense of warmth, trust, and playfulness.
THE SOLUTION
The logo draws inspiration from the 8-pointed starfish, a symbol of the 8th yoga sutra: the state of samadhi. Designed entirely from flowing ‘S’ letterforms, the mark reflects the organic movement of algae, ocean currents, and breath, reinforcing the brand’s connection to nature and mindfulness.
The type system strikes a balance between warmth and authority. Hand-lettered fonts add personality, while bold sans-serifs create a sense of confidence. A clean monospaced font introduces structure, ensuring the brand remains both fluid and grounded. Together, these elements create a brand that feels like a sunlit current—expansive, grounding, and always in motion.
The rebrand successfully positioned Samadhi Moss as more than just a sea moss company— it’s an invitation to embrace nature’s rhythm, nourishment, and ease. The new identity resonates deeply with health-conscious and spiritually inclined consumers, reinforcing the brand’s authenticity and high-quality offerings.
Bringing this vision to life was a joy, ensuring that Samadhi Moss visually embodies the golden sun, salty air, and effortless beauty of the sea.