KNOWN SKINCARE
Known Skincare
SOLUTIONS PROVIDED:
Brand Strategy, Visual Identity, Packaging, Print Assets
For skin that feels like you.
KNOWN is a minimalist, luxury botanical skincare company rooted in the belief that clarity creates confidence. The brand is focused on offering clean, intentional skincare supported by thoughtful formulation and a refined point of view.
EARTHE partnered with KNOWN to design a visual identity that reflects this philosophy through intentionality, minimalism, and confidence. The objective was to create a system that feels elevated and trustworthy while remaining simple, direct, and unmistakable.
The skincare space is heavily saturated, with many brands relying on complex visual systems, dense storytelling, and trend-driven aesthetics to stand out. This often creates confusion rather than trust.
KNOWN required an identity that could communicate credibility immediately. The brand needed to feel premium without excess, bold without being loud, and minimal without feeling empty. The challenge was to strip the identity down to its essentials while ensuring it still carried presence and authority.
We anchored the identity in a single guiding principle - clarity creates confidence.
This informed every design decision. Rather than building layers of visual language, we focused on refinement, legibility, and consistency. The goal was to create a brand that feels easy to understand and confident in its simplicity.
The identity was designed to work seamlessly across packaging, digital platforms, and future brand extensions, maintaining clarity at every scale.
At the core of the system is a bold, custom wordmark designed to be instantly recognizable. The typography is confident and precise, built to stand on its own without supporting graphics or ornamentation.
The broader visual system is intentionally restrained. Clean layouts, thoughtful spacing, and a disciplined typographic hierarchy allow the brand name and products to lead. Every element serves a clear purpose, reinforcing trust and cohesion across all touchpoints.
The final identity positions KNOWN as a composed, confident presence within the luxury skincare space.
The brand is clear at first glance, consistent across platforms, and built to endure beyond trends. By prioritizing clarity over complexity, KNOWN establishes confidence through design that is direct, intentional, and unmistakably itself.
